Cacharel’s New “Liberté” Fragrance to Launch this Spring
Cacharel (owned by L’Oréal) has announced the upcoming launch of its newest fragrance, Liberté (French for “Freedom”). Described as a “chypre orange juice,” it was created by International Flavors & Fragrances perfumers Olivier Polge and Domitille Bertier. It contains:
Top notes: bitter orange, plus zests of bergamot, citrus and mandarin;
Heart notes: white flowers;
Base notes: patchouli from Indonesia, vetiver and vanilla.
Liberté is scheduled to launch in Europe beginning this spring and in the U.S. probably in the second half of this year. It will be available in 3 sizes. In France, the 30-ml. eau de toilette spray will retail for 33 euros, or $43.60 at current exchange rates; the 50-ml. spray for 49 euros, or $64.75, and the 95-ml. edt spray for 62 euros, or $81.95.
Liberté’s tall, multifaceted orange bottle was designed to look like an abstract flower. It was inspired by the works of artist Dan Flavin, known for his beautiful creations with fluorescent light tubes.
For more information about this ‘thinking-outside-the-frame’ artist, please see the Dia Art Foundation website.
