Interview with Perfumer Ineke Ruhland, part II
Please join me in part II of my interview with classically-trained perfumer, Ineke Rühland. For part I of this interview, please click here.
Perfume Bee: What advice do you have for avid would-be perfumers just starting out?
Ineke Rühland: I am a big believer in a formal education. I do think it’s possible to be self-taught because there are more and more perfumery books and other material available to the lay person, but if a proven formal curriculum taught by seasoned professionals is available, I think that is always a more thorough and efficient way to learn.
Apart from ISIPCA, some fragrance suppliers like Givaudan have in-house training programs. I also think it is essential to apprentice for a few years at a fragrance supply house. I think it would even be a good start to intern as a lab technician. For people who want to work with just natural materials, I think the path would be quite different, but I don’t feel qualified to address that.
Bee: Do you see any trends in the world of perfumery in general, or artisanal perfumery in particular? What is the role of the niche perfumer in perfumery today?
Ineke: It’s been talked about a lot, but I think the most striking difference between now and just ten years ago is the enormous number of launches every year, and the corresponding short shelf life of mainstream fragrances. I hate so-called “flankers” because they’ve cheapened perfumery and cause a lot of confusion. The concepts are lame (light, intense, 2, 3, black, red …) and I can’t think of a single flanker scent that improved on the original in any meaningful way.
I think we are partially seeing a flight back to quality with artisanal brands like Serge Lutens, Frederic Malle and The Different Company leading the way. More recently, bigger manufacturers have been putting out limited distribution lines like Hermès Hermessences, Chanel’s Les Exclusifs and Tom Ford’s Private Blend, in which you can clearly see the influence of the artisan brands that came before them.
There is definitely an increasing interest in products that are artisanal (or seem that way), and that has opened up distribution possibilities for new lines like mine. There are more consumers out there who are looking for quality and exclusivity.
Bee: In addition to Colette (Paris) and your on-line boutique, where else are your perfumes currently available?
Ineke: Since launching in August 2006, we’ve managed to get into some great stores including Bergdorf Goodman, Studio at Fred Segal, Louis Boston, Holt Renfrew in Vancouver, Liberty in London, Cara & Co in Moscow, and Sündhaft in Munich. A complete list of our 25+ stores is available on our website, www.ineke.com.
Bee: Wow! You are really expanding! Do you have plans for a brick-and-mortar Ineke store?
Ineke: I see myself as a product creator rather than a retailer, but I would still love to have a single flagship store in San Francisco. The ideal would be something like this: a small store in a lovely Victorian or Edwardian building on a neighborhood shopping street, with my lab and office upstairs and a scented garden out back.
Bee: Do you have a favorite Ineke fragrance? Or is that like asking a mother to choose her favorite child?!?
Ineke: You’re right that it is a bit like that. If I had to choose, Derring-Do is the one that I’m the most satisfied with. Although it’s not as daring in an olfactive sense as the name might imply, it’s elegant and well-balanced, and has a high “yum” factor.
Bee: What are your favorite perfumes other than your own?
Ineke: I like a lot of things that Jean-Claude Ellena does, particularly Bulgari Eau Parfumée au Thé Vert and Terre d’Hermès. I always admire Chris Sheldrake’s fragrances for Serge Lutens, although they’re not always easy for me to wear. I’m constantly impressed by Jacques Cavallier’s prodigious talent and range, of which I would cite Acqua di Gio pour homme and Stella (a perfect rose/peony).
Bee: Please share any other thoughts you would like to …
Ineke: We offer a Deluxe Sample Collection on our website (www.ineke.com) in case any of your readers want to sample the complete line. It costs $12, which is fully redeemable against any future purchase.
Thanks for your interest in my perfumes, Christine, and for asking such good questions!
Bee: Thank you, Ineke. It has been such a pleasure talking to you! I wish you and Ineke Perfume every continued success!!












