The 15th Annual Fragrance Foundation UK “FiFi” Awards
The Fragrance Foundation UK announced the winners of the 2007 FiFi UK Fragrance Awards (aka, the fragrance Oscars) at an awards ceremony held at London’s Dorchester Hotel on April 23. Winners include:
Best New Prestige Female Fragrance: MAÎTRESSE by Agent Provacateur
Best New Prestige Male Fragrance: TERRE D’HERMÈS by Hermès
Best New Fragrance in Limited Distribution (women): BLACK ORCHID by Tom Ford
Best New Fragrance in Limited Distribution (men): BLUE AGAVA & CACAO by Jo Malone
Best New Fragrance Print Advertisement (female): THE ONE by Dolce & Gabbana
Best New Fragrance Print Advertisement (male): BURBERRY LONDEN FOR MEN by Burberry
Best New Fragrance Packaging (female): PERLES DE LALIQUE by Lalique
Best New Fragrance Packaging (male): PRADA AMBER POUR HOMME by Prada
Best New Fragrance Commercial: THE ONE by Dolce & Gabbana (which you can see here).
The ‘People’s Choice’ Award (voted for by Superdrug customers): Kylie Minogue DARLING by Coty
Best Fragrance Innovation: Christophe Laudamiel and Christophe Hornetz (Thierry Mugler and IFF) for their collaboration on the collection of 15 fragrances based on the film, Perfume.
A portion of the proceeds from the event will be donated to the Teenage Cancer Trust, a charity devoted to improving the lives of teenagers and young adults with cancer.
