Wall Street Journal Online Discusses Organic Cosmetics
CHERYL LU-LIEN TAN has written an informative article about organic cosmetics for the Wall Street Journal Online. It is titled, “Turning Your Skin Green: Cosmetic makers want in on the organic craze, but sorting out labels’ claims isn’t easy”:
It happened with milk, produce and clothing. Now the debate about organics is hitting cosmetics, too.
Some of the biggest names in skin-care are jumping into the organic market, which until recently was a niche product for specialty stores. Estée Lauder, for instance, has nine products in its new Origins Organics line. L’Occitane en Provence and fashion designer Stella McCartney are also expanding into organics.
But such products are already raising some questions. One is whether organic cosmetics provide health or beauty benefits compared to nonorganic products. And for consumers who decide they want to go green, shopping can be confusing since the labeling isn’t consistent. Whole Foods Market and some environmental groups have formed a task force and are now pushing the U.S. Department of Agriculture to adopt standards for organic skin care.
You can read the entire article here: WSJ online
As always, I am delighted when I see the mainstream media writing about organic personal care products. The labeling of organic skincare products and cosmetics has become very trendy, and public awareness and demand for accurate information is on the rise. But this is a trend I am all in favor of, and hopefully in the not-too-distant future choosing genuinely organic make-up will be as easy as selecting a carton of milk.
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